Last week, I was researching a software product for my
internship and was reading a description of the software online. The information provided on the website was general
and only used screenshots of the program when examples were needed. I became increasingly frustrated as I tried
to get a sense for the program’s capability.
I wanted to try using the program.
Better yet, I wanted someone to show me how the program worked. I decided what the website really needed was an
informational video.
Whenever I am considering using a new Google product, I
always look for Google videos which explain the product and how to operate it. I love this feature of Google products. I am now in the habit of “youtubing” questions
I have rather than simply googling because I often prefer a video answer to a
written answer. As a consumer, I prefer
these videos because they save me time and are similar to having someone
demonstrate the benefits of a product. My
strong suspicion is that a scientific study would find that many other people
prefer the option to watch an informational video when they are researching a
product.
I have a number of friends who still enjoy their high school
hobby of making movies. While I’m sure making
informational web videos is somewhat different than the excitement of making a
dramatic movie, this could be a real business opportunity for someone with a
creative mind and skill at editing video.
I am fairly confident that research would show that well-crafted informational
videos could help a company or product gain a competitive advantage over
another company or product which does not.
As more businesses improve their online presence and begin to learn this
lesson, I would expect real potential for anyone making good quality
informational web videos.
What do you think? Do
you prefer web videos?
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